Why PeopleCues over a Google Forms/ SurveyMonkey?

You have probably been asked these questions in your organization:

“Why invest in an employee engagement platform when we can run surveys ourselves using Google Forms or SurveyMonkey?”

"Why do we need to use an employee engagement tool when we can conduct surveys ourselves?"

"There are plenty of survey templates available online, so we can just choose one and run the survey. What additional value do employee engagement tools provide?"

While these generic tools might help you ask questions, they often fall short in generating honest, actionable, and strategic insights. Here’s why PeopleCues delivers significantly more value:

1. Honest Feedback Through Anonymity and Actionability

   Genuine, unfiltered feedback is the foundation of effective engagement strategies.

   • In DIY surveys, employees often doubt the confidentiality, as they are aware that the HR team can view their feedback. This limits the authenticity of responses.

   • Making a survey fully anonymous without capturing email or name may protect identity, but it loses actionability. This approach falls short in providing actionable feedback, such as identifying which teams are facing specific problems

   • PeopleCues balances both: it provides a psychologically safe environment where employees can share their honest feedback. It ensures strict anonymity while still allowing feedback to be segmented by teams, levels, or locations.

2. Team-Level Insights Through Org Hierarchy Mapping

   Most generic tools treat all responses the same. PeopleCues is built for organizational structure.

   • You can analyze results by team, manager, function, or custom hierarchies, helping you pinpoint where sentiment is strong or weak.

   • Identify specific leaders or segments needing support, and prioritize interventions at the right level, something basic forms can’t offer. This enables targeted, not blanket, action.

3. Focus on What Matters: Attribution Modeling

   Not all feedback is equally important. PeopleCues helps you prioritize the themes that truly drive engagement in your context.

   Example: A client consistently saw poor scores on Work-Life Balance and invested heavily in improving it, yet saw no shift in eNPS. Our driver analysis revealed that decision-making autonomy was the actual engagement driver. Once the organization focused on empowering employees instead, eNPS rose significantly, and efforts were aligned to what mattered most.

   This prevents resource wastage and ensures efforts are strategic, not reactive.

4. Benchmarking for Context and Competitive Edge

   With PeopleCues, you're not analyzing data in a vacuum.

   • Understand how your scores compare with industry benchmarks, not just your historical data.

   • For example, one client discovered a negative eNPS (-79) among employees who lacked a sense of pride to be part of the organization, while 97% of their peers in similar companies reported feeling proud. This sparked focused initiatives and led to a 15-point improvement in eNPS in just six months.

   Benchmarking helps you move from guesswork to informed leadership.

5. Additional Strategic Benefits

   Beyond survey execution, PeopleCues offers:

   • Trend analysis over time to identify systemic issues

   • Automated report sharing with managers and HRBPs

   • Continuous listening tools to stay connected beyond periodic surveys

   • Reduced HR effort through built-in dashboards and insights

   These features save time, enhance visibility, and ensure faster action from data to decisions.