AMA
Chapter 1: What is an AMA?
AMA stands for "Ask Me Anything" — a Q&A format that allows employees to ask questions directly to leaders in a safe and open environment. It fosters transparency, encourages open dialogue, and helps leadership stay connected with employee concerns and suggestions.
Chapter 2: When to Use an AMA?
AMAs can be used in various contexts across the organization:
Founders & CXOs During town halls, all-hands meetings, or major company updates.
Leaders & Managers During informal team catch-ups or to gather feedback on specific topics.
Organization-wide Events For interacting with external speakers during fireside chats, webinars, or guest sessions.
AMA on PeopleCues
The PeopleCues AMA module helps you surface and address the most important questions, concerns, or suggestions from your team. Key features include:
Option to run anonymous or non-anonymous AMAs
Gatekeeping controls via email logins and access passwords
Mobile and desktop-friendly interface
Interactive features: Upvote, comment, and sort questions
Easy sharing on internal channels like Slack, MS Teams, and email
Chapter 3: How to Create an AMA Session on PeopleCues
Step 1: Log in to the PeopleCues platform at people.xto10x.com Navigate to the AMA tab and click "Create AMA" in the top right corner.
Step 2: Set Up Your AMA Session
In the "Create AMA" pop-up, fill in the required fields to configure your session:
A. Name Your AMA
Give your AMA a clear and specific title. Example: Org-wide Town Hall – 30th Sept
B. Set the End Date
Choose an end date for the AMA. You can update this date later as long as the AMA session is still open.
C. Key Configuration Options
These features help you control access and manage anonymity effectively:
D. Enable Email Login (Recommended)
Restricts AMA access to users with your company domain.
Ensures only employees can participate
Email IDs are used only for gatekeeping - responses remain anonymous unless anonymity is disabled
E. Disable Anonymous Responses (Optional)
If you want to collect identified responses:
Turn this setting on to disable anonymity
Employee names will be auto-populated using their login email ID
F. Passcode Protection (Optional)
Add a passcode as an extra layer of access control. Useful for restricting the session to a specific group.
Example: If you're conducting an AMA for just the Tech team, set a passcode and share it only with them.
Step 3: Finalize and Launch the AMA
Once you've filled in all the required details, click the "Create AMA" button.
A confirmation pop-up saying “AMA successfully created” will appear.
Your AMA session is now live and visible on the 10xAnswers dashboard with an "Active" status.
Chapter 4: How to Share the AMA with Employees
To invite participation, you’ll need to share the AMA link. There are two ways to get it:
Immediately after creation: Copy the link directly from the “AMA successfully created” pop-up.
From the dashboard: Go to the AMA section on the dashboard — the link will be listed there as well.
Distribute the Link Using Internal Channels
Once you’ve copied the link, share it across your existing org-wide communication platforms, such as:
Emails
Slack
Microsoft Teams
Internal communication tools
Employees can access the AMA via mobile or laptop to post questions, suggestions, or concerns, depending on whether the session is anonymous or identified.
Chapter 5: How Can Employees Post Questions or Comments?
When employees click on the AMA link:
If email login or passcode is enabled, they will be prompted to log in or enter the passcode.
Otherwise, they’ll be taken directly to the AMA page where they can:
Submit questions
Choose to post anonymously or with their name
Upvote questions that relate to them
Comment and respond to other posts
Employees can participate multiple times — there’s no limit on the number of questions or comments they can share.
Best Practices for Running an Effective AMA
Tip 1: Create and share the AMA link 5–7 days in advance of the event. This gives employees time to think and ask meaningful questions, and gives leaders time to prepare.
Tip 2: Reshare the link across channels like email, Slack, or MS Teams to maximize reach and participation.
Tip 3: Use AMAs to check in on employee sentiment, especially during uncertain or challenging times.
Popular Use Cases for AMA
Town Halls / All-Hands Run regular AMA sessions with founders or senior leaders to promote open, transparent communication and strengthen the org culture.
Panel Discussions / Fireside Chats Collect top-voted questions from employees to guide meaningful, engaging discussions with internal or external speakers.
Organizational Changes Use AMAs during transitions such as mergers, acquisitions, or major restructuring to gather feedback and address uncertainty.
Before Events Allow employees to submit questions in advance to clarify expectations or logistics.
After Events Collect feedback to understand what worked and what could be improved.
Crisis or Sensitive Situations If the organization is facing challenges, AMAs help crowdsource honest feedback and identify priority concerns using the upvote mechanism.
Virtual Suggestion Box Use AMA as an open, ongoing forum where employees can suggest ideas, raise issues, or give feedback at any time.
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