What is the construct of Lifecycle Surveys?

Lifecycle Surveys consist of multiple parameters that are listed as follows.

  • Touchpoint: is a key event in the employee journey that triggers a survey to capture timely feedback. For example, when an employee completes 30 days, a survey is sent to understand their onboarding experience. Each touchpoint covers specific themes relevant to that stage in the lifecycle.

    Themes covered in lifecycle touchpoints

  • Survey Duration: Each Lifecycle Survey remains open for 7 days, during which employees are expected to respond.

  • Survey Reminders: Automated reminders are sent on Tuesdays and Thursdays. Engagement Admins can also manually trigger reminders from the platform as needed.

  • Questions: HR teams can include any number of questions per touchpoint, though we recommend keeping surveys concise due to their higher frequency.

  • Question Types: Lifecycle Surveys support multiple formats:

    • Range (0–10): e.g., our flagship eNPS question

    • 4-Point Likert: From Strongly Disagree to Strongly Agree

    • Yes/No: Simple binary responses

    • Multiple Choice: Customizable options

    • Open Text: For capturing qualitative feedback

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