Sample OKRs example

• Improve profitability of the core business verticals; Increase Revenue from $50Mn to $100Mn - Launch 2 new geographies with month 1 revenue of $1Mn - Increase daily active users from 3Mn to 20Mn - Launch a friends and family referral program to a 50k users (Pilot) - Run a social media campaign to acquire 2Mn - Exceed Net Promoter Score (NPS) over 8.0 to improve retention of existing users.

• Build a company culture we love; Improve the employee NPS from 40 to 60 - Conduct high-quality development session with all leaders(10) - Periodic discussions of our company manifesto and values- 2 per quarter - Conduct a high energy sports competition with av. participation of >75%