Title & Description

Title

The Title defines what the objective is about. It should be clear, concise, and outcome-focused so anyone can quickly understand the goal at a glance.

Best practices for writing a title:

• Keep it short and specific

• Focus on the outcome, not the task

• Use action-oriented language

Examples:

• Improve customer retention in Q3.

• Increase product adoption among mid-market customers.

• Reduce onboarding time for new hires to 4 weeks.

Description

The Description field allows you to add deeper context and background to the objective. Use this space to explain:

• Why this objective matters

• Any key assumptions or constraints

• Relevant background or supporting information

You can also include links to supporting resources such as:

• Google Sheets

• Dashboards or reports

• Project plans

• JIRA tickets or task boards

Adding links ensures that anyone viewing the objective has quick access to the most up-to-date information, helping teams stay aligned and collaborate more effectively.