Below are two sample OKRs to help you write yours! :
Improve profitability of the core business verticals; Increase Revenue from $50Mn to $100Mn
- Launch 2 new geographies with month 1 revenue of $1Mn
- Increase daily active users from 3Mn to 20Mn
- Launch a friends and family referral program to a 50k users (Pilot)
- Run a social media campaign to acquire 2Mn
- Exceed Net Promoter Score (NPS) over 8.0 to improve retention of existing users.
Build a company culture we love; Improve the employee NPS from 40 to 60
- Conduct high-quality development session with all leaders(10)
- Periodic discussions of our company manifesto and values- 2 per quarter
- Conduct a high energy sports competition with av. participation of >75%